Two’s CEO explains Rockstar’s marketing strategy and fans keep creating viral content.

While you wait for Grand Theft Auto 6, check out one of these 10 games to scratch your itch for Rockstar's next massive game.

Even without a screenshot to follow up, hype for the game remains high, which is expected given that it is a Grand Theft Auto game. As it turns out, not seeing a second trailer for GTA 6 is part of ...

There's still no word on when we can expect GTA 6, and Rockstar and Take-Two are purposefully keeping it close to their chest to help maintain anticipation.

Take-Two CEO Strauss Zelnick comments on the 12-year span between GTA 5 and GTA 6, says that the company has the balance sheet to support long dev times.

GTA 6 is anticipated for a fall 2025 release, as hinted by Take-Two Interactive CEO Strauss Zelnick. Though fans hoped for an ...

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...

Grand Theft Auto VI could command a premium price tag of $100 (about £80) when it launches, according to industry experts.

Take-Two CEO Strauss Zelnick comments on the long period between GTA 6's first and second trailer, discussing the studio's ...

Cyan Worlds, one of the longest-surviving indie game companies in the world and the makers of one of the most talked-about PC ...

One of the biggest games of 2025 is coming real soon, and the developers have now confirmed the official release date of "MindsEye" for later this summer. The game was first announced two years ago, ...

The Grand Theft Auto series boasts two winning ingredients that some other games do not have - brand power and fan loyalty.