BYU’s Richie Saunders, great-grandson of Ore-Ida founder, inks March Madness tater tots deal
Saunders’ great-grandfather, F. Nephi Grigg, founded Ore-Ida along with his brother Golden T. Grigg in 1952. The brothers ...
Sweet 16 Showdown: Can BYU Basketball Match Alabama's Offensive Firepower?
The Cougars are making waves in this year's tournament, achieving their first Sweet 16 berth in 14 years. With a record of 26 wins and just 9 losses, BYU has proven itself as one of the hottest teams ...
BYU Football Showcases Support for Sweet 16 Basketball Team with Fun Tater Tot Challenge
Team camaraderie is a vital element of college athletics, and nowhere is this more evident than at BYU. Despite their different sports, the BYU football and basketball teams embody a shared spirit of ...
Jon Heder Brings Napoleon Dynamite Energy To March Madness Sweet Sixteen
Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...
March Madness Gets Crispy: Ore-Ida Teases 'Richie’s Tater Shots'
As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and crispy fanfare.