Gordon Ramsay instantly went viral after trying KSI and Logan Paul's Prime energy drink for the first time. British celebrity ...

In a collaborative effort, Logan Paul and KSI have launched a drink called Prime Hydration.The beverage has turned out to be a tremendous hit in overseas markets. One can buy a 16.91 oz bottle in ...

In early February, 11-year-old George Hall was called into an assembly in his high school in the outskirts of London. A school leader said students had been "extorting their peers," charging ...

We (KSI & Logan Paul) created PRIME to showcase what happens when rivals ... Their first brand under Congo Brands was Corkcicle, a famous water bottle company known for its stylish and unique ...

The Youtube star, whose real name is Olajide Olatunji, has seen his career go from strength to strength, but there have been low points too ...

While Messi's beverage caught some flak from Prime's co-founder KSI who claimed it "looks familiar ... to Prime were hard to ignore, with its bottle designs, text composition and colour schemes ...

Additionally, KSI has been successful in business, launching Prime Hydration with Paul in 2022, founding Misfits Boxing with Mams Taylor, and running a profitable Sidemen merchandise line ...