Chicago Mascot Co.'s creative work took center stage in college football's 2024 Pop-Tarts Bowl. Benny the Bull; the Cubs, ...

Last year's Pop-Tarts Bowl caught the world by storm when the winning team ate the toasted mascot. The 2024 game promises to ...

So the Pop-Tarts’ cartoon eyes and grin are in the middle of the body, while the perforated screen — for the human eyes — is cleverly hidden higher up. “It’s like in ‘The Wizard of Oz ...

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...