Labubu, the plush toy from China’s Pop Mart is a social media darling, but they are not an overnight success. Having appeared a decade ago in books, Labubus are now looking to cement themselves ...

In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Revenue from Pop Mart’s plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company’s annual report.

Labubu, the plush toy from China’s Pop Mart is a social media darling, but the toothy little monsters are not an overnight success. Stay up to date with notifications from The Independent.