Super Bowl Sunday is the only night of the year in which Americans willingly engage with advertising en masse, and if minute-by-minute audience data is anything to go by, more people pay attention to the commercial breaks than the game itself.

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” To be fair,

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.