Persuasion is both art and science—but above all, it’s a reflection of how well we understand people. And that, in marketing, is where the real power lies.

We needed no convincing that rhetoric, or the art of persuasion, when wielded by a gifted practitioner, unleashed more power, more lasting pain, than the sharpest rapier or broadsword.

Robert Cialdini, a noted psychologist who studies persuasion, stopped by to talk with the Health Blog recently. We asked him how people could be persuaded to make better health choices. The author ...

A visitor strolling through the galleries of the Art Institute of Chicago with a careful eye on the labels quickly observes that the lovely building would be sparsely filled – and certainly m… ...

As a vice president at Baltimore-based T. Rowe Price Group, Inc., Jerome Clark, 45, has found that selling is a critical part of managing more than 400 ...

Candidly, I think we lost the art of persuasion. We lost the art of changemaking over the last couple of years,” McBride said ...

We’re talking about the art of persuasion. Persuading someone is miles better than telling, asking, directing, ordering, pleading, cajoling, threatening, ...

WWII: The Art of Persuasion. Materials. Photographs and images of propaganda posters, projector (optional), propaganda analysis reproducible and Internet access. Related Episode.