Bora “Yellowstar” Kim, head of eSports at Paris Saint Germain, tells CNN of the collaboration between football and eSports.

In Europe, soccer team Paris Saint-Germain (PSG) offers merchandise specifically for esports fans, including jerseys worn by its own professional esports players.

PSG routed Italy’s Inter Milan 5-0 at Munich’s Allianz Arena (May 31), and in the 12 hours following the victory, sales on the official PSG online merchandise store skyrocketed.

100 Thieves really turned the esports apparel market on its head with limited time drops of premium clothing. These always sell out, and as a result, become some of the most desirable merch on the ...

- PSG eSports (@PSGeSports) October 20, 2016 "We have decided to invest in esports and to enter our teams in two of the sector's most iconic games," Al Khelaifi told the media.

Bora “Yellowstar” Kim, head of eSports at Paris Saint Germain, tells CNN of the collaboration between football and eSports.

Bora “Yellowstar” Kim, head of eSports at Paris Saint Germain, tells CNN of the collaboration between football and eSports.

Bora “Yellowstar” Kim, head of eSports at Paris Saint Germain, tells CNN of the collaboration between football and eSports.