Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire the ...

Retail marketing campaigns that engaged consumers at the point of purchase took centre stage at the 2025 Shop! ANZ Retail ...

If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s ...

The Honorable Charles ‘Max’ Fernandez, Antigua and Barbuda’s Minister of Tourism, Civil Aviation, and Investment, along with ...

Patna: District magistrate Chandrashekhar Singh on Saturday chaired the project monitoring group's (PMG) meeting to review ...

If you want to hear an absurd story about how to stifle business growth, consider how frequently marketers change ad agencies. You’d never make it to the airport on time for a flight if you ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

“Nobody wakes up wondering what TV commercial they’re going to see that day,’” says Hamling, founder and chief creative officer of advertisement agency The Mayor. “It’s not lost on me that entire ...

Mars announced the review in November 2024, signaling its intent to streamline its agency partnerships across media, commerce, social media, brand PR, and influencer marketing. The creative ...

Pam Levine is leaving Disney. Levine has been Head of Marketing for Disney Branded Television and National Geographic since ...

Melanie Fougeres, account supervisor at Droga5, is on the path to becoming a future leader in advertising by consistently ...