FREEBURG, Ill. – A long-standing mascot tradition in Freeburg, Illinois, could soon come to an end, as a new bill in the Illinois General Assembly would ban school mascots that reference ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had except ...

In a surprising turn of events, Duo, the owl mascot of language-learning platform Duolingo, has made a comeback. Yes, this resurrection comes just two weeks after the company announced his death.

First Duolingo retired its owl, then it brought ... across different channels. Logos are becoming simpler, brands more minimalist. Some might say that mascots are another piece of brand baggage ...

First Duolingo retired its owl, then it brought it back from the dead. Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious ..

Every global citizen refreshing their social media feeds for updates on the recent, mysterious death of Duolingo’s owl mascot, Duo, has just passed the ultimate test. PopIcon had been closely ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's fine — ...

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it —... Call it a miracle, or a marketing ploy: Duo the ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's ...