Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

Nike was intentional about the $85 cost of the Giannis Immortality 4 Watermelon, and I respect it. I like the fact that a ...

Michigan is going back to the Sweet 16 a year after a 24-loss season, using Roddy Gayle’s surge to beat Texas A&M 91-79 in ...

Nike makes some of the most desirable basketball shoes on the planet, but the sneakers frequently cost $100 or more. But that ...

The Nike Air Max 95 was created by Sergio Lozano, a young designer who took the line over from Tinker Hatfield, the famous ...

Nike’s futuristic Air Foamposite One sneaker has been released in colors of popular sports teams, covered in “Galaxy” prints ...

LeBron James, the LA Lakers star, has built a $1.2 billion empire through his NBA salary, lucrative endorsement deals, and ...

Tennessee women's basketball signee Deniya Prawl has been selected to participate in the 2025 Nike Hoop Summit. The world's top talent will join forces to face teams from the United States, including ...

Samsung's Galaxy S25 Edge is coming next month, and recently we've had a leak discussing its dimensions, weight, screen and bezel size, while earlier today we got some pricing to talk about.

Tickets are available through the ACC’s website as the conference brings its men’s basketball tournament back to Spectrum Center for the third time. And this will be the 17th time that the ...

Giannis Antetokounmpo is one of the most popular players on the planet, and Nike is making it easier than ever for fans to ...