Endorsement deals beckon and the Lionesses could follow tennis star Emma Raducanu, who made more than £10m last year, say experts ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Orlando Magic rookie Jase Richardson signs multi-year Nike deal following impressive NBA Summer League debut in Las Vegas.

The first major case of doping by a Kenyan athlete came in 2003 when Pamela Chepchumba, 2001 world cross country long race ...

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what ...

Ex-Alabama coach Nick Saban said the new executive order signed by President Trump is a "huge step" in creating of more opportunities for players.

Lotwis's presence in Kenya this week also included attending the recent NOC-K elections and observing the Tokyo World ...

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in ...

Scottie Scheffler won the Open Championship on Sunday, and Nike responded with an ad featuring the golfer and his son.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.