The Jaguar Type 00 is here, redefining automotive design with its bold, dramatic lines and unmistakable elegance. This ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Car giant Jaguar Land Rover (JLR) has submitted plans to expand its Wolverhampton site on the i54 Business Park. The proposed ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Throughout the vehicle, Jaguar employs a new brand trademark that consists of a field of parallel lines that it calls the strikethrough. It’s a new brand trademark, alongside its allegedly ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...