Looking for new fishing lures? Here are some great options to add to your tackle box as you head onto the open water.

Under the right conditions, these traditional bass and muskie baits will catch way more species than you ever imagined.

The massive color palette features new-school tweaks like holographic cores and 3D eyes, but it’s the lure’s action that really makes these baits shine. No doubt, the Slashbait is my go-to ...

The U.S. Postal Service dedicated Freshwater Fishing Lures stamps today at Johnny Morris’ Wonders of Wildlife National Museum and Aquarium in Springfield. The stamps showcase five popular lure designs ...