It's not clear which specific design elements of the new concept will end up being implemented in Jaguar's forthcoming electric vehicle models. Jaguar said Type 00 was meant as "an indicator of ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

The brand has launched an all-new identity for its future as an electric luxury automaker. The Jaguar XK180 concept car is the main focus of this article, and how it was inspired by XK models that ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Currently, Jaguar sells the XE, XF, XJ, F-Pace and the F-Type. Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on WhatsApp (Opens in ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...