News

Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
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The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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The streaming platform Max is getting a new name: its old name, HBO Max
"Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering," it said in a release. Following the 2022 ...
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Max is now HBO Max, again — here's how it could impact you
The move was announced today (May 14) in a press release, alongside a presentation ... Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. At present, the ...
HBO Max just dropped a teaser trailer for new Mark Ruffalo crime thriller, ‘Task’ — and it looks like a must-watch
HBO Max has just dropped a teaser for “Task,” a new crime show from Brad Ingelsby, the creator of “ Mare of Easttown .” Frankly, that in of itself should be enough to put “Task” on your radar. “Mare ...
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...