Hana Financial Group announced G-Dragon as its new ambassador on Sunday ... "We will provide new and innovative brand content so that more customers can look forward to a better tomorrow in ...

Similar comments expressed excitement for the collaboration between the chocolate company and their favorite Idol: “SEVENTEEN ...

Bottega Veneta will reveal Thursday that it has named South Korean singer I.N as its latest brand ambassador. Born in Busan, ...

Gong Yoo’s net worth has raised eyebrows ever since he starred in the South Korean dystopian survival thriller TV series ...

Now, making new milestones, the artist has become Fendi’s newest brand ambassador. Known for her roles in Full House and Descendents of The Sun, Korean actress Song Hye-Kyo is making waves yet again.

With Stray Kids making their debut in Tommy Hilfiger at the Met Gala, Reuters also reported how Korean stars are redefining the concept of luxury as brand ambassadors. This trend underscores a ...

Hye-Kyo is fronting the brand’s Rouge G lipstick in shade 518 Le Rose Blush as part of her new role with the French beauty business Guerlain has appointed South Korean actress Song Hye-Kyo as its new ...

This is not the first time Ambassador Yoon is reaching out to our readers. In May, he published an op-ed in The Brussels Times to explain Korea’s perspective on COVID-19 and how it is seeking to ...

After beginning last year by announcing a trio of new ambassadors headlined by top ... Lee, who last appeared on the LPGA Tour wearing Korean brand WAAC, has preferred a mix of long pants and ...

Doubling Lululemon's business: "Obviously I think the brand and its opportunity for growth and innovation are significant" ...

BTS has been part of the Representative Brands of Korean Wave rankings by BRANDSTARS since 2018. (Image via Weverse/BTS), BTS has been honored as the Representative Brand of the Korean (Hallyu ...

we celebrated today the opening of the Mercure Ambassador Seoul Magok! Mercure, our renowned locally inspired brand from Accor, unveils it’s newest address in South Korea with the opening of the ...