This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of the new platform called BMW Operating System X.

BMW is rethinking its car infotainment experience with a bunch of new technologies working in tandem. Starting late 2025, it'll begin outfitting all of its vehicles with what it's calling the 'Panoramic iDrive' system,

The new "BMW iDrive" system, including windshield-length display, and "BMW Operating System X" was revealed Tuesday during the CES tech show.

The terminology, in typical Germanic fashion, is a little confusing. The entire system is called "Panoramic iDrive," with “Panoramic Vision” being the funky horizontal band display across the whole dash; meanwhile, the all-new software the whole enchilada runs on is named “BMW Operating System X.”

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Dubbed the BMW Panoramic iDrive, the infotainment offering consists of an innovative head-up display (HUD) that spans the entire width of the windshield and beams information onto a black printed surface in the lower section of the glass.

The BMW iDrive system, launched in 2001, has evolved over the years and now receives a major update with the "Panoramic Vision".

The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece,

BMW's next generation of EVs, known as the Neue Klasse, will have a boosted visual display. At a CES press conference in Las Vegas Tuesday morning, the German carmaker announced the BMW Panoramic iDrive — a complete overhaul of the current iDrive infotainment system from the operating system to the display screen.