BMW is rethinking its car infotainment experience with a bunch of new technologies working in tandem. Starting late 2025, it'll begin outfitting all of its vehicles with what it's calling the 'Panoramic iDrive' system,

This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of the new platform called BMW Operating System X.

The new "BMW iDrive" system, including windshield-length display, and "BMW Operating System X" was revealed Tuesday during the CES tech show.

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The terminology, in typical Germanic fashion, is a little confusing. The entire system is called "Panoramic iDrive," with “Panoramic Vision” being the funky horizontal band display across the whole dash; meanwhile, the all-new software the whole enchilada runs on is named “BMW Operating System X.”

Coming first to its Neue Klasse EVs before spreading across the lineup, Panoramic iDrive with Operating System X features a three-tiered display and an AI-powered voice assistant.

Dubbed the BMW Panoramic iDrive, the infotainment offering consists of an innovative head-up display (HUD) that spans the entire width of the windshield and beams information onto a black printed surface in the lower section of the glass.

The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece,

You still can’t use your phone while driving, but all new BMW drivers will have an A-pillar to A-pillar BMW Panoramic iDrive Head-Up Display in their new car from the