In 2024, three of the 11 supercategories posted dollar growth in the U.S. In line with the G12, building sets was the fastest-growing, up 16%, driven by LEGO Botanicals. Sales of explorative and other ...

We’ve got several parents on our staff, and as members of The Verge, they are also into gadgets. Put the two together, and ...

Keeping a dog entertained not only prevents boredom but can also help avoid unwanted behaviors like chewing on furniture or ...

Circana named The LEGO Group, The Pokemon Company International, and Mattel among the top global toy companies of 2024. The ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the ...

Spielwarenmesse has handed out the coveted ToyAward. Winners were honored in a ceremony for six categories on the second day ...

From a clear ice maker to a centrifuge for clarifying liquors, each of these premium tools and toys only do one thing—but ...

Sexual health professionals aren't surprised sexual health companies like Arya would court eager (if not clandestine) consumers.

Unleash hours of fun with the coolest car toys designed for kids. From mini racers to interactive playsets, these toys spark ...

Disney's blockbuster sequel to the hit 2016 animated musical is now available to watch at home — plus, shop the best toys and ...

You can never have too much storage, especially when it’s also decorative. The kids’ department is an especially good place ...