Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

The mobile app industry is evolving at an unprecedented pace. With over 6.9 billion smartphone users worldwide, apps are no ...

Bank branch closures are increasing nationwide as customers transition to online and mobile banking. The U.S. Bank branch at Crosby Place, 719 S. Kansas Ave., in downtown Topeka has shuttered.

All this goes to underscore the fact that a mobile marketing strategy is a staple of any brand’s success. Today mobile apps are ubiquitous, with several million apps between Apple’s App Store and ...

Estimating mobile game marketing costs involves a thorough review of many factors. Because revenue comes in via app installs and in-game activity, successful mobile game marketing plans should include ...

Luckily, many banks now make it easier than ever to open a bank account. Most offer online applications, and many have mobile applications you can complete on your phone in minutes. In some cases ...

In a sector often seen as dull and transactional, M.V.S. Murthy, chief marketing officer (CMO) at Federal Bank, breathes life into banking conversations with rich sports metaphors and a deep focus ...

For consumers who need nationwide convenience, easy access to mobile banking and a wide array of different products, a bank may be the better bet. But consumers who need lower rates and fees ...

The bank’s mobile app helps customers manage their spending and savings in one place, with features like automatic savings pots and goal-setting tools. Tandem also provides competitive interest ...