Disney and Pixar collaborated with Mattel on launching several new Toy Story products earlier this year. The products feature beloved characters from the fan-favorite movie and new packaging ...

Mattel and Walt Disney renewed a multiyear licensing agreement for new products tied to the Toy Story franchise. New products will commemorate Toy Story's 30th anniversary and the upcoming release ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

A Minecraft Movie is set to release in a month from now, and Mojang seems to have gone all in to promote the upcoming live-action film. Mattel just revealed an array of toys and plushes resembling ...

We earn commissions from purchases you make using links in our articles. Learn more. Keep your infant entertained and limit potential distracted driving with a car seat toy. Driving around town or ...

Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among adults and teens helped boost sales for Lego, reflecting a wider trend in the toy market.

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect to see on every child’s wishlist. The biggest brands of the toy ...

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