Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting thoughtfully, companies can enrich the market and foster deeper connections with ...

There’s simply no good way to hate Duke this year outside of their fans, logo, horrifying mascot, general history, and years of pent-up disgust. Sure, that’s enough to hate Duke as a construct, but ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

Audiences crave the over-the-top and the unexpected, not the bland and predictable. Because the local teams get that, ...

What is a Boilermaker? Here's what to know about the history of Purdue's nickname ahead of the men's NCAA Tournament Sweet 16 ...

Delaware's weirdest mascot was just (nearly) named the best in the nation. And it's going to mean free tickets for fans. Mr. Celery, the perpetually surprised celery stalk who runs onto the field ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia ...

If you ignore the inevitable price hike – as most “clients” will – the Rolls-Royce Spectre Black Badge feels alarmingly close ...

The Nintendo Switch has had a lot of success in the many years since its release. The console-handheld hybrid has been on the market since 2017, and a slew of fantastic games from first- and third ...