Creating a business plan is a critical first step for ... projections are attainable based on your research and understanding of the market. Overly ambitious projections can undermine your ...

Market research ... to your business. Contact the sales departments of these businesses and ask them to send you their media kit, since you're working on a marketing plan for a new product and ...

Starting a business can be a daunting task, but with the right guidance, you can turn your entrepreneurial dreams into ...

such as under-capitalization or lack of an adequate market. As you research and prepare your business plan, you'll find weak spots in your business idea that you'll be able to repair. You'll also ...

“Many in the industry have social science, technical or business degrees ... those who plan to work in this field should also study marketing and research methods. Courses on consumer behavior ...