When the Chesapeake Baysox introduced their alternate identity – the Oyster Catchers – for the upcoming season, team officials undoubtedly were hoping to create ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

NJZ (formerly known as NewJeans) reportedly appealed for trademarking product production under their new moniker. Know more.

People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...

The Delray Beach cultural arts center, now under the city's ownership, launched its 'A Legacy Through Local Art' initiative ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity ...

Astronomers are racing to protect the dark skies as private companies seek to place large advertisements in Earth orbit ...

In the fifth episode of The White Lotus, Ratliff was also seen spiraling over the consequences of his business dealings. In a ...

South Herts Camra has faced significant backlash after it revealed the logo for this 2025's beer and cider festival.

This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...