Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

What’s new in YouTube Ads and how to win Share Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.

Mamamia is investing heavily in a video push that it hopes will grow its podcasting audience through Youtube.As part of the ...

LinkedIn has launched new tools and insights to help B2B marketers reach and engage with buying groups and innovate with ...

Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

First off, on First Impression Ads. Much like the takeover-style options offered on other platforms, LinkedIn’s First Impression Ads are a full-screen, vertical video format for single-day campaigns, ...

LinkedIn survey shows Indian B2B marketers see video and creator partnerships as vital tools amid growing pressure to drive sales and stay competitive ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...