In a growing trend, the big streamers are repurposing some of their hits on co-owned linear platforms to the ... starring Jean Smart (photo above) as a veteran comedian -- to air on TBS from ...

Likewise, a similar proportion (63 percent) of advertisers say that addressable played a role in their 2024-2025 upfronts negotiations, a 34 percent jump over ... addressable TV’s strengths lies in ...

Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all stages of ...

NEW YORK — Linear television remains the most important influence — by far — among a variety of different media platforms, through all stages of a consumer’s purchase decision process.

The record-setting audience for the Super Bowl in February wasn’t enough to stop a decline in linear TV viewing for the month. In fact, streaming’s share of all TV use in the United States — 43.5 ...

Adults 65 and up nearly doubled their YouTube viewing on TV over the last two years. Traditional media has fed YouTube by putting more full-length TV episodes and movies there. Traditional media ...

By Rick Porter Television Writer YouTube commanded more TV time than any other media provider in the United States in February, and its top ranking was thanks in part to viewers over the age of 50.

The first writers’ room I ever worked in was considered freakishly small at the time. There were seven writers, a writers’ assistant, a script coordinator, a writers’ PA, and a phalanx of ...

The company said that the Prime linear channel listings will be published in German TV magazines websites – and print. Prime actively promotes this. Media Press provides the data in any format ...

The team had been featured on the network known as SportsTime Ohio and later Bally Sports Great Lakes for 19 years, but now currently finds itself without a linear TV home, with the network now no ...