The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

The former NME The Cover star is set to release ‘A Jaguar’s Dream’ on January 24 via 300 Entertainment and Warner UK (pre-save it here). Produced and written by Adetunji, the 10-track ...

to envision what should have been an all-new Jaguar XJ. The idea was triggered by the rumor mill when a photo snatched by spy photographers depicting the canceled next-generation Jaguar XJ ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...

Whilst many motorists are preparing themselves for a number of new driving laws that could make buying a new car more expensive, dealerships are getting ready to introduce a whole range of ...

British car brand Jaguar unveiled a new logo and wordmark as part of the company's shift away from making petrol-powered cars towards electric only. The new branding centres around an uppercase J ...

Jaguar, the iconic British car manufacturer, has taken a daring step into the future with its latest rebranding campaign, which has ignited both praise and controversy. The new campaign ...

Again, that’s an ageing car that would need an all-new replacement, with all the development costs that come with that. So yes, the strategy is bold, but where else was Jaguar supposed to go?

SEATTLE − Chalk up two more losses for the Buffalo Sabres on Saturday, which was a day when they merely traveled to the Pacific Northwest and didn't practice. The Sabres announced they have ...