Lego has worked with hundreds of other partners to translate the likes of Harry Potter, "Lord of the Rings," "Ghostbusters," ...

Euromonitor toy analyst Matthew Hudak says "a big issue ... In addition to our top-selling themes such as Lego City, Lego Friends and Lego Duplo, we introduced new play experiences inspired ...

The toy industry is headed for its second ... but it’s also something that families, people, friends, can experience together.” Wilfert said Lego has several theatrical projects in development ...