Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

It has been almost two full years since adidas launched Minnesota Timberwolves guard Anthony Edwards' first signature sneaker ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Apr 30, 2025; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts during the first half in game ...

LeBron James had one of the worst shooting nights of his career Wednesday, but the NBA's all-time leading scorer still managed to come through when it mattered most. The game-winning tip ...

During the 2024-25 NBA season with the Lakers, James played in 70 games. He averaged 24.4 points per game to go along with 8.2 assists, 7.8 rebounds, and a steal, while shooting 51.3 percent from the ...

Anthony Edwards continues to rise in popularity as one of the NBA's main attractions, thanks to his on-court performances. He ...

The Lakers acquired Doncic from the Dallas Mavericks in February. The purple and gold's new "Big 3" of Doncic, LeBron James ...

Anthony Edwards, the NBA star, is expanding his brand. Adidas will release AE 1 football cleats. The design mirrors Edwards' basketball shoe. It includes a honeycomb wing and mesh upper. The cleat ...

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. But he hasn't been ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.