Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

If you have (or spend time with) kids of a certain age, you’ve almost certainly heard of Bluey. This Australian animated series has skyrocketed in popularity since it first aired, stealing ...

Oh, and if you want to see perhaps the largest tires ever fitted on to a bunch of Lego blocks, check out this video of a life-size McLaren P1 made from the company's bricks speeding around a ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously ...

Perhaps you might still see Lego as a construction toy for kids. But that's just not true: In the last several years, the Danish building blocks company has focused more and more on creating sets ...

LEGO and Pokémon are teaming up for the first time, with a new collaboration set to launch in 2026. What will trainers get to ...

So, too, are Lego renderings of houses ... Previously, he had completed other ambitious projects using the iconic building blocks, including large-scale framed portraits of characters from ...

Alan Cruz builds a Wright Brothers biplane out of random LEGO parts ... picked out blocks, he talked about how LEGOs had influenced his life. “This was my favorite pastime as a child. I came from ...

LEGO collaborated with Bluey to create five new sets for preschoolers and up. They'll be released on June 1, and you can ...

Packed with beach accessories and a toy ... kids build important skills while they play. Perfect for smaller hands learning motor skills, DUPLO sets are an excellent introduction to LEGO for ...