Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously ...

LEGO collaborated with Bluey to create five new sets for preschoolers and up. They'll be released on June 1, and you can ...

If you have (or spend time with) kids of a certain age, you’ve almost certainly heard of Bluey. This Australian animated series has skyrocketed in popularity since it first aired, stealing ...

Lego and Pokèmon have announced a partnership many have been waiting decades for. The first sets will release sometime in the ...

The Danish toy company is now making those tires out of recycled materials like fishing nets, engine oil, and rope.

Alan Cruz builds a Wright Brothers biplane out of random LEGO parts ... picked out blocks, he talked about how LEGOs had influenced his life. “This was my favorite pastime as a child. I came from ...

The LEGO Group announced on March 18 it has collaborated with The Pokemon Company International to launch a Pokemon-themed ...