Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

The Boston Celtics have won a record 18 NBA championships, the most successful franchise in the league’s history, and in fact ...

Auburn basketball coach Bruce Pearl said he sees Kevin McHale and Robert Parish in Michigan's Vladislav Golden and Larry Bird ...

In light of the popularity of the new "Celtics City" documentary series currently out now, the folks behind the "NBC Sports ...

In just a few hours the Michigan Wolverines will face off against No. 1 overall seed Auburn in a battle of teams looking to ...

The Auburn Tigers were the No. 1 team in the country for much of the 2024/25 season and earned the No.1 overall seed in the NCAA Tournament. They proved they co ...

Cooper Flagg is on the verge of becoming the next big name in the NBA. Not bad for a kid from Maine who grew up ...

A well-executed trade can be the decisive factor between hoisting the trophy or watching from the sidelines at the end of ...

"I haven't seen this since I watched (Kevin) McHale and (Robert ... "And Wolf, there's not another 7-footer in college basketball that resembles him. He's got Larry Bird type ball handling ...

When May was at Florida Atlantic, he’d have breakfast with Pearl’s dad, a former coach, and talk hoops. Both Pearl and May ...