A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

Jaguar's looking at ways to reuse materials rather than discarding them both at the beginning and end of a vehicle's ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand.

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Autocar India got its info from a letter that was apparently sent to Jaguar's Chief Creative Officer Gerry McGovern, and it ...

Tata Avinya EVs to sit between Tata Motors cars and SUVs and JLR models. Tap for more details on the Tata Avinya EV launch ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...