A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand.

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or brand. The vehicles are not meant to be sold to consumers.

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Jaguar's looking at ways to reuse materials rather than discarding them both at the beginning and end of a vehicle's ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand ...

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

The name, pronounced ‘type-zero-zero’ combines Jaguar’s historic use of the word ‘type’ with 00 to signify both the resetting of the brand and its zero-emission future. “Type 00 is the ...