These thoughtful Mother's Day gift baskets are a simple and foolproof way to make her feel fabulous on the big day. Mother’s ...

Hard Candy’s collaboration with the Girl Scouts offers a delightful fusion of beauty and nostalgia. These limited-edition ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A Sephora reviewer says: “Eadem is the truth! I can’t wait until it comes back in stock so I can get other colors. It is a ...

Gabrielle Union swears by this lipgloss and it's 25% off right now. Stock up on the ultra-flattering formula before it's gone ...

Sacheu and Wonderskin's lip stains are always going viral on TikTok, so I tested both out for a month to see which one is ...

The latest launch from the British beauty giant is a lip gloss with a twist (it’s packed with ingredients that are designed to care for your pout as well as making it look good) and beauty buffs have ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

Karoline Leavitt has made several memorable makeup blunders, from being too heavy-handed with bronzer to choosing the wrong ...

Lip liner has become such a staple in my routine that I don't know where I'd be without it. So, when I saw that Wonderskin Lip Stain, the top bestselling product in Amazon's lip stains and tints ...