Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

Declines forecast for Warner Bros. Discovery's linear TV business led S&P Global Ratings to cut the media company's credit ...

Netflix announced that it had acquired streaming rights for Sesame Street. The long-running educational children's program ...

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Elmo from Sesame Street is finally back on the payroll. The hallmark children's TV show viewing rights have been acquired by ...

Surging rents have come for Sesame Street. Kicked out of their former home on Max as the neighborhood undergoes its ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming ...

Another interesting company going through a similar transition is entertainment behemoth Warner Bros. Discovery (NASDAQ:WBD).