While Google AI Overviews had a rough start, the search results appear to be here to stay. Almost 50% of all Google searches ...

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Google DeepMind's AGI roadmap reveals how AI tools will evolve by 2030. Here's what it might mean for SEO, content creation, ...

Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance ...

Optimize your Google and Microsoft Ads by mastering ad scheduling across time zones. Learn advanced strategies to maximize ...

Four years ago, my colleague Jeremy B. Merrill wrote about Google directing people to websites that tricked small business ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The Department of Justice and 39 state attorneys general have revised proposed remedies they say will restore competition in the internet ...

Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon. They populate ...

The New York Times approved AI use by editorial staff last month, for example. The Associated Press, The Guardian, and News ...

From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the industry.

Microsoft was resting on its laurels, sitting out the search revolution and fumbling the smartphone. Enter Satya Nadella, the ...