“From the moment he arrived on May 2, 2023, Yankee stole our hearts with his goofy charm and endless resilience. He patiently waited for the perfect family, and today, his wait is over!

Then she struck gold with the “What's this then?” series — short videos featuring goofy dog names that drew in viewers and boosted adoptions. “It was kind of just on a whim,” Budnick said.