Then she struck gold with the “What's this then?” series — short videos featuring goofy dog names that drew in viewers and boosted adoptions. “It was kind of just on a whim,” Budnick said.

Then she struck gold with the “What's this then?” series — short videos featuring goofy dog names that drew in viewers and boosted adoptions. “It was kind of just on a whim,” Budnick said. “We had ...

Then she struck gold with the “What's this then?” series — short videos featuring goofy dog names that drew in viewers and boosted adoptions. “It was kind of just on a whim,” Budnick said.