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Golf technologies (sometimes even good ones) typically fail for one of three reasons. 1. The idea is fundamentally bad. You ...

For the fourth consecutive year, the PGA Tour heads to Puerto Vallarta to play the Mexico Open at VidantaWorld.

The Hot Launch E525 driver blends distance and forgiveness, while the X525 was made to help golfers cure their slice.

Ludvig Åberg won the top prize at The Genesis Invitational on Sunday. He won the four-day tournament by one shot, taking home ...

Tiger Woods and Kai Trump attended the Genesis Invitational golf tournament wearing the same brands on Sunday in La Jolla, ...

Meanwhile, in early March, Volkswagen will reveal a concept for a smaller electric city car to replace the Up. Dubbed the ID ...

In most cases, brands offer a standard version of their latest driver and design it to be a club that offers a blend of ...