The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

ByteDance, the parent company of Tiktok, has released the 'Goku' family of video foundation models, which generates Tiktok-style videos from text prompts.

Meta is offering advertisers more control over their ad placements through comment and publisher controls, as well as "blocklists" supported by additional third-party brand safety and measurement ...

End-to-end Campaign Support: Global advertisers can pair Optimization with Total Media Quality for Meta in 34 languages ...

Zefr remains committed to helping advertisers navigate the complexities of online content adjacency. As social media ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

A series of online ads for Pringles has robbed 'Jimmy Kimmel Live!' sidekick Guillermo Rodriguez of his trademark facial hair.

We recently published a list of 10 AI Stocks to Watch Amid DeepSeek Impact. In this article, we are going to take a look at ...

Humans love to watch other humans, whether it’s movies by Frederick Wiseman or vertical videos on your phone. In a way, we’re ...

SACRAMENTO, Calif. (AP) — As Los Angeles reels from deadly January wildfires that destroyed thousands of homes, California ...

OREBRO, Sweden (AP) — Sweden is reeling days after the country’s deadliest mass shooting left at least 11 people dead, ...

Despite substantial investments to enhance user engagement and ad efficacy, Snap's competitors can swiftly replicate features and adapt to industry changes, resulting in Snap securing only a small ...