Spring break marketing—how brands can navigate the generational travel divide
Cultural staples come with perks, and spring break is no exception. Economically, it’s a powerhouse. March and April account ...
Jason Kreher leaves Maximum Effort for top role at experiential studio DE-YAN
Top advertising creative director Jason Kreher is going all in on live experiences, stepping down as a partner at Maximum ...
Skift25d
‘Tariffic’ Deals, Capacity Cuts, Marketing Pauses: Canadian Airlines React to U.S. Trade War
Canadian airlines are adjusting strategies in response to a U.S. 25% tariff on Canadian goods, affecting travel behavior. Porter Airlines has maintained demand but halted marketing for U.S. travel ...
Mint26d
Lab-grown diamond startups up marketing budgets to boost awareness
Young companies selling laboratory-grown diamonds are ramping up investments in building awareness and expanding product lines as growing adoption of the category in recent months has sparked ...
The Drum26d
Experiential marketing is an excellent tool for generating brand gravity
Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection that will keep a customer coming back over their lifetime. Experiencing ...
Marketing27d
2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...
The Drum28d
Architects of the future: how AI is tearing up the experiential marketing rulebook
A paradigm shift is underway in experiential marketing, thanks to AI. Jason Snyder explains that the technology will change the work experiential marketers do, as well as how we think about what ...