In the depths of the Great Depression, Colgate University swim coach Sam Ingram decided his student-athletes should decamp from frigid Hamilton, New York, to Fort Lauderdale over their Easter break to ...

Kolkata-based Jewelbox has nearly doubled its marketing budget in the last year and now incurs nearly 20% of its online expenditure on awareness campaigns, its co-founder Nipun Kochar said.

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Experiential organisms If AI fundamentally alters how we build experiences, it also reshapes how experiences behave. Experiential marketing is no longer about static activations or one-off ...

“Marketing budgets are often the first to be scrutinised when input costs soar,” said a senior industry executive. “With cocoa prices showing no signs of stabilising, brands will need to ...

Conclusion: Thriving Beyond Constraints Budget constraints don’t have to hinder demand generation success. By prioritizing data-driven insights, focusing on high-impact tactics, and continuously ...

A little under half (45%) report potentially needing to terminate a campaign early due to poor performance. With marketing budgets under increased scrutiny, problems related to campaign performance ...

Influence marketers revolve around, usually, a single person with a following across one or more social media platforms who is promoting a product or service to their followers. Unlike traditional ...

Jose Rivas, vice president and chief sales officer at Shure; Rob Moodey, manager of strategic partnerships at Matrox; Tim Hoddy, vice president of sales for Europe at Uniguest; and Thomas Mueller, ...