As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join ...

Valve has created a dedicated page describing that in-game ads or ad-based revenue models are not allowed in Steam games. ...

A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward players for doing so.

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.