A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

Social media is often thought of as just a tool for brand awareness – but the truth is that it can also be a driver of real ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

It may not be for everyone, but unhinged marketing can be a game-changer for those who are willing to take risks and push the ...

The 29-year-old Internet awards even gave out Webby nominations to companies for getting the most Webby nominations ...

Biddable Manager at Assembled Media The internet has always been a weird and comforting place where niche, online communities ...

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's morning routine.

If you're active on the internet, you would have most likely come across the now viral "Prashant" reel. The video went viral after a content creator named Ayush shared the video wherein he was ...

If market share is lost to a competitor, there are several strategies that companies often use to fight back: lower prices, greater marketing efforts, and innovation. While the strategies may be ...