After seven decades of selling gemstones as a precious commodity, De Beers now plans to offer synthetic versions at a fraction of the price, marking a major shift for the world's largest diamond ...

De Beers is closing down its lab-grown diamond business, cementing an earlier decision to stop selling the stones as jewelry as it commits to traditional gems.

De Beers launched a new jewelry brand on Tuesday that features synthetic diamonds, a major reversal for a company that had implored consumers to stick with "real" stones.

PARIS — De Beers has called time out on its test-run of lab-grown diamond engagement rings, the company said Wednesday. Going forward, its lab-grown subsidiary Lightbox will continue to focus on ...

The diamond industry's debate over lab-grown stones reignites as De Beers' Lightbox introduces its first engagement ring styles.

De Beers has built up its largest stockpile of diamonds since the Great Financial Crisis, as sinking demand and tougher competition weigh on the industry giant.

A team of scientists working for De Beers is scrambling to stave off a looming threat that could tarnish the luster of natural-mined diamonds: high-quality man-made stones.

Yet as man-made stones gained traction and started competing directly with natural diamonds, De Beers launched its own jewellery brand in 2018.

De Beers launched a new jewelry brand on Tuesday that features synthetic diamonds, a major reversal for a company that had implored consumers to stick with "real" stones. The brand, called ...

De Beers decided to call time on offering lab-grown diamonds for engagement rings even as the man-made alternatives continue to cannibalize demand in one of the company’s most important markets.

For De Beers, today’s announcement of a new jewelry line was a very public reversal from a company that two years earlier had turned up its nose at the thought of man-made jewelry providing a ...