For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Professor Jeffrey Grossman is on a mission to get students to think critically about materials they interact with every day.

Plus, with 16,000 U.S. locations, there's a Starbucks on just about every corner. There's a reason you pass so many Starbucks ...

Yes, you heard that right! Starbucks is now offering a nice perk (no pun intended). You can now enjoy a free refill of hot or ...

Tiger Woods revealed his odd Starbucks order after a reporter saw him walking with a giant plastic cup from the coffee chain ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

How many cups of coffee have you had so far today? One, two, more? We are a nation of coffee drinkers and actually we're never far from a quick cuppa. In Rochester alone there are more than 20 coffee ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...