Thomas has a look at branding in the watch world ✓ How are watch brands positioned? ✓ What is the branding trifecta? ✓ Read ...

Puma is pursuing legal action over Tiger Woods' Sun Day Red brand logo. Golf Digest reported that the German company filed a ...

Where some A-listers prefer to peacock, the brand may be banking on A-listers who prefer a more sophisticated look. It’s an ...

The Arnold Palmer umbrella logo is unmistakable, and we've seen it all over the places and people Mr. Palmer touched in the ...

The news emerges just hours after the launch of his TGL golf league in Florida, with the opening night going down as a ...

Puma has filed a notice of opposition over Sun Day Red's tiger logo, which it argues is too similar to its own.

Footwear giant Puma has filed a lawsuit against Sun Day Red, Tiger Woods' clothing and sneaker brand, according to a filing ...

Consortium Brand Partners, which also owns Reese Witherspoon's fashion label, Draper James, paid an undisclosed amount for the Jonathan Adler brand.

There is currently still a strange obsession going on about dressing to appear rich. The catch is, you just can’t be seen ...

Entrepreneur Emma Grede and fashion designer Kristin Juszczyk, whose career skyrocketed when Taylor Swift stepped out in a ...

To future proof in a much tougher market, big luxury brands will need to reconnect with authentic values, leap forward through sustainability innovation, and diversify.