What is a Boilermaker? Here's what to know about the history of Purdue's nickname ahead of the men's NCAA Tournament Sweet 16 ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Drake's beloved mascot, Griff II, is banned from the NCAA Tournament's first round due to regulations, sparking fan outrage.

Josh Giddey, the Chicago Bulls' rising star, will soon be eligible for restricted free agency. So, what direction will the organization take with him? It is still unclear whether they would let ...

Believe it or not, IU has tried — several times — to establish a mascot for its teams ... Angeles Lakers' embarrassing loss to the Chicago Bulls, to the modern vs. 'old school' NBA, Cooper ...

Bulls executive VP of basketball operations Arturas Karnisovas wants to bring a title back to Chicago, but does he understand how to do that? It doesn’t feel like he does. Michael Reaves/Getty ...

"Today's brutal Tesla sell-off will go down in the history books for Tesla investors and a painful day for the bulls (including us)," Ives said in a note Monday. Despite the selloff and protests ...

It was apparent from everywhere he looked, from the NBA even in Chicago for the All-Star game ... And thankfully the Bulls stuck with White, who Monday continued his scorching post All-Star ...

FREEBURG, Ill. – A long-standing mascot tradition in Freeburg, Illinois, could soon come to an end, as a new bill in the Illinois General Assembly would ban school mascots that reference ...

Copyright 2025 The Associated Press. All Rights Reserved. Chicago Bulls guard Josh Giddey, left, drives as Indiana Pacers forward Aaron Nesmith, right, guards during ...